With pre-moderation, all user-submitted content is screened and approved by a person or an automated tool before it goes live on the site. Content can be published, rejected, or edited depending on how well it meets the guidelines established by the platform. On the plus side, this offers the highest possible level of control for the platform; however, it is expensive, it can be difficult to keep up with the level of UGC, and the delay caused by pre-moderation can negatively impact the user experience.
Post-moderation allows content to be published immediately and reviewed afterward by a live team or a moderation solution. This offers users the gratification of immediacy, as they can see their posts go live as soon as they are submitted. However, it can be quite detrimental to the platform if offensive content makes its way through and is viewed by users before being removed.
A reactive moderation solution involves content moderators becoming involved when a user flags content or files a complaint according to community guidelines. This is more cost-effective, as it only brings in valuable human efforts to address the severe content to generate a reaction in another user. However, it could be more efficient and offer a platform with more control over the content on the site.
Real-Time Automated Moderation
When a platform can moderate user-generated content in real-time, it avoids the pitfalls associated with other moderation methods. Real-time analysis empowers platforms to proactively prevent toxic content and shape users’ experiences in the moment. The user experiences no delays, toxic content is blocked, and human moderators are protected from severe content they might otherwise be exposed. to.
Related reading: 7 Best Practices for Content Moderation